A Very Un-Smurfy Death

La la la-la la B-O-O-M!! UNICEF has started a television ad campaign in Belgium, the homeland of the Smurfs creator Peyo which depicts the Smurf village as being horribly attacked in a war. "The 20-second video commercial clip aims to show that war can happen in the most innocent of places," according to a UNICEF rep. More specifically, UNICEF is fundraising to support ex-child soldiers in Africa and decided this would be the best way to "shock a complacent public into backing the effort." It's being shown after 9 pm to minimize the chance that young children will mistakenly catch the clip and think that their little heroes are being killed, one by blue little one. To be honest, I don't see how this is any more destructive or disturbing than what already goes on in that cartoon -- I always found Gargamel very frightening and even decided on several occasions that I would never watch the Smurfs again because he not only scared me but angered me for being so mean and ungrateful.